Expanding past simply just being a social network platform, Instagram is now, for many brands, the primary place where they connect with their followers. If you appreciate the role that the platform can play for you and you want to build your account so that you can reach a wider audience, then you should seek the help of a company called Social Meep, as they can help you to achieve this goal.
However, there are some things that you can do yourself in order to organically build your following on Instagram without the need of reverting to the help of the experts. We have listed just a small selection of these below.
Produce content that is engaging
With there being so much content on Instagram, it can be difficult to grab the attention of not only your followers but of potential new followers also. In order to stand out from everyone else, you must produce content that is high quality and super engaging. However, doing this is easier said than done.
One way you can guarantee more engagement is by posting videos on your account rather than photos, as on average they get 38 % more engagement from users of the app. You do not need to hire a professional to do this for you, simply just pick up your smartphone and begin recording.
Whilst doing this, you should ensure that the content of the video is something that your followers are able to relate to. What this is exactly, will totally depend on the type of audience that you have. To help your content reach a wider audience and gain new followers, you need to make the use of relevant hashtags.
Schedule all of your posts
Scheduling Instagram posts can either be done on a weekly or monthly basis depending on how organized you want to be. This then frees up your time to focus on other ways of growing your audience and also takes away the stress of having to think up a caption on the spot. Scheduling posts lets you be consistent with posting content at the most effective times of the day for the niche that you are in.
Research accounts within your niche
By conducting research and looking at what other similar accounts within your niche are doing on Instagram, you will be able to see exactly what topics they are engaging with their followers on, which of their posts get the highest levels of engagement and the frequency at which they post.
Once you know all of these things, you can then use the same techniques on your own account to get more engagement and, thus, grow it. Similarly, you can also follow some of their followers, as it is likely that they will also have an interest in your account also and, so, will be highly likely to follow you back.